What Would Don Draper Do? explores whether this famed, fictional character’s approach to advertising and AI could coexist. And what today's creative talent can learn from that to navigate the recent disruptions to the ad world.

Being a creative leader carries great accountability and influence. When done well, it can inspire, and be the catalyst for delighted clients, fulfilled agency folk, and impactful work. Here are my 9 leadership core traits to guide the management of award-winning creative teams.

Today's audiences are constantly overwhelmed by excessive information and subpar experiences. In a world where technology aims to simplify life, it can seem paradoxical that confusion and frustration often prevail. Nevertheless, businesses that place a premium on design-driven brand engagement, with a focus on enhancing customer comfort, are poised for unparalleled success.